This week we exhibited at ProWine China in Shanghai, the energy around Australian wines was fantastic with many visitors keen to learn more about premium regional wines. We are seeing a more toward higher quality wines and this was shared with many other Australian wineries.
This is reinforced by the data supplied by Wine Australia showing that the value of exports to China has increased by 56 per cent to $739 million and exports to Greater China including Hong Kong and Macau have increased by 42 per cent to $853 million. Mainland China now represents roughly a third of Australia’s total wine export value and premium wines now represent the fastest growing area of wine exports with an annual increase of 23 per cent by value. Read more here
We tasted our new release vintages and the response for all the wines was really positive, the 2016 Clare Valley Shiraz and Coonawarra Cabernet were clear standouts along with the almost sold out 2014 Echelon Shiraz, the demand for quality Australian reds continues to grow.
We now head to Amsterdam for the last trip of the year and look forward to returning to the winery to prepare for the 2018 vintage! Where has the year gone…